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The web site pridecheercamps.com states the following, "A unique private camp experience." We noticed that the website said " You choose what your team wants to focus on! Custom boutique style camps." It also said " Pride Cheer Camps offers a unique private camp experience at your location of choice. We provide exciting, private camps for middle and high schools teams across the country. We offer technique camps, competition choreography, stunt camps, performances routine camps, coach advisory, tryout judges, and much more! Who is Pride Cheer." The header had pride cheer camps as the highest ranking optimized keyword. This keyword is followed by erica pride, cheer, and camp which isn't as urgent as pride cheer camps. The other words pridecheercamps.com used was camps. erica is included but could not be seen by web engines.